Thursday, April 19, 2012

Search engine optimization basics remain unique

optimizationThe basics of search engine optimization will remain unique and unavoidable section in SEO practices. Whatever changes Google search quality team compelled to impose on search engine algorithms in order to maintain their search quality, the basics will be the ABCD of SEO.

Like every field, tons of changes may occur as part of the process called competition. But the initial steps in search engine optimization remains unique as the basic practices. When a person tries to understand the meaning of search engine optimization, he begins to become an SEO. I was asked by many friends and relatives how I learned SEO practices. I know very well that like me, every SEO will be at least asked by someone. It may be one of the colleagues in your company like web developers, designers, any HR person or even your boss may ask if he is impressed by your optimization skills.


Initial steps or basic SEO Practices


SEO -Basic ABCDUnderstanding about search engines, its huge data base with data on videos, images, news and its trend to provide accurate stuff for a searching person etc are must in SEO. The search engines are programs developed for fetch and index most valuable result to its users. So for getting indexed in to search results, entry into the search engine data base is a must. So you need to learn about how you can get an entry ticket to search engine data base. For getting entry ticket, an SEO need to spend some time for on page search engine optimization.

On page optimization is some sort of modification or developments we need to conduct in web pages. The main parts of on page practice include title optimization, useful Meta tag creation, content optimization, image optimization, anchor text  etc.


Title optimization


It is the process of giving most adequate page title tag in a web page. The title must be clearly telling what the page is about.  Descriptive and meaningful title tags are highly advisable. Best it can contain minimum three words and maximum of ten words. But 5 to 7 words will be better. Most important things in title optimization are most appropriate keywords suiting to the content of the page must be used. The character number should not exceed more than 70. Because it will be displayed in Google search results and in results they can only display up to 70 characters.


Meta tag optimization


Meta tags are useful tags for providing certain information additional to the title. Most important and useful meta tag is description meta tag. Commonly Search results include title of a web page, a short description about the page, and snippet related author or ratings. Commonly description Meta tags, robots meta tag, keyword meta tag, author tags are used by SEOs. But due to miss use Google has reported that they are not using the signals received from keyword meta tags. But till most of the SEOs are using keyword meta tag as it is counted by other search engines like Bing, Yahoo, Ask etc.


Description Meta Tag


It is most useful meta tags which can utilized for providing an attractive description about the web page. But adding more keywords and non crawl-able symbols in description tag is not an advisable tactics. Most probably preparing the description with offers, specialties and exclusive services you can provide may attract some more visitors and users when compared to keyword stuffed descriptions. As the matter given in description meta tags will be displayed to users in the search results itself, it must be an attractive words for customers. So a better CTR rate or click through rates can be achieved and thus the business conversion. Well optimized and attractive meta description can provide you a good position in search results when the signals or points coming from user side response enable better preference when competing with other listed web pages.


Robots Meta Tag


It is an important meta tag used for allowing or disallowing search engine robots to crawl web pages. In the initial ages of search engine optimization, SEOs were not aware about robots meta tags. Google shared about the robots meta tag in their search engine optimization starter guide to make aware it among the web masters. Google succeeded in making the web pages easily crawl-able through web master by publishing guidelines and providing web master tools free of cost. If we need to restrict Google robots from crawling and indexing in results we can develop robots meta tag with no follow, no index direction to robots. But for restricting a particular web page or directory of a website, defining it in robots.txt file is most advisable practice. Another important tip related to a URL restriction is that the restricted URL or directory using robots txt file or robots meta tag should not be included in the xml sitemap submitted to Google. ( it will cause crawl error message in diagnostics of web master tools). Using robots meta tags in websites and web pages you can either allow or disallow robots crawling and indexing in their results.


Author Meta Tag


Author meta tags are used to define about the author or the publisher of the website.

aothor snippet

Google is applying strict regulations regarding user identity and publisher identification as part of their privacy policy matters. So verifying as author or publisher of a website or blog using author meta tag can make the identity process more simple. Google recently added their social network platform Google plus as an effective way for verifying an author of a website or web page. Any author or publisher can simply put a meta tag with their Google plus id. And the author needs to add the link URL of website or page into their contributor section of Google plus profile editing mode. Google will display author’s image and Google plus profile with in their search results if the page and page contributor have added author Meta tag and correctly verified from their Google Plus. One important thing I noticed is the snippet or profile image and details will be appeared in Google search in the next catch after successfully adding and synchronizing link as contributor. But it wonderful and amazing that, if you change the profile image after displayed in search results, your photo change will come within seconds.


Content Optimization


Content optimization is most important session in SEO. Most important and basic factor you need to know before content optimization is the usage of fresh content. You need to make 100% sure about the purity of your content. Google like fresh contents as their search engine robots are always thirsty for fresh contents. It is to be said that the search robots are always searching for fresh content as highly eager for new information. They really eat fresh content with their crawls and keep in their data base to serve it the search users.

Before learning content optimization you need to conduct a most valuable thing in SEO named keyword Research. It is nothing than finding better keywords than best to use in content, title, header tags, anchor text etc. An effective keyword research can really bring very tasty fruitful gains in Search Engine Optimization results.


Keyword Research


There are several free resources available for the process of Keyword Research. I like and love my favorite keyword research tool provided by Google. It is very simple to use and easy to find most demanded and appropriate keywords. It is true that I do spent more time for keyword research in my one page tasks. Primarily I use to find a list of better keyword from Google keyword tools and analyze them independently with Google insights, trends etc. Secondarily, I will spend some more time to finding listed websites for selected keywords. Third I will get some secondary or sub mask keywords used by the competitors. During keyword research analyzing the demand of keywords, its competition, demand in different location etc are to be thoroughly checked.

I wish to share some effective tips related to the keyword research. According to my personal experience, there are many keywords for its demands vary accordingly with the location. For example, in legal or law category we can find a keyword “Legal Services” which has about 6,73000 monthly searches volume globally and 30,1000 searches in United states. If you are doing seo for a law firm located in India, the monthly local search is less than 27,000. Likewise for practice category for law firms in India the term “Lawyer” will be relevant. But if it is a legal practice group belongs to US, the term Attorney may be more relevant.

Important sessions in on page optimization

As I have mentioned that on page optimization is some process or practices conducting in web pages in order to get good visibility. First you need to believe that the activities coming under on page optimization are not any kind of tricks. On page process must carried out like a helping activity to search engine robots to easily find the web page and save in its data base under the most appropriate category. In literal meaning, you need to optimize a page if it is about “History of Taj Mahal” as it is viewed as about the “History of Taj Mahal” by robots. By optimizing your title, Meta tags and header tag with keyword History of Taj Mahal, you to put a quality content about History of Taj Mahal.

validatedSearch engine programs are highly accurate and made off with huge numeric values. So you need to avoid all kind of mistakes, grammar errors of the page content. There are many videos uploaded by Google in their web master tools central saying about the importance of grammar and spelling in SEO. There are so many debates still going on among the SEO article writers about importance of HTML Validation in SEO. Google says that they are not at all bothering about completely validated HTML at present as 90 of web pages in internet including major websites are not completely validated. But according to my opinion starter websites and small business websites need get validated their HTML can use simplest coding. It will enable the easy crawl ability of your web pages.

SEO Basics by Brahmadas for SEO Learners Google
91 - 9020807078
brahmadas@yahoo.com

Monday, May 3, 2010

How to get best traffic to a website

The best traffic to website can be attained by optimizing your website with search engines. The search engine optimization is a method in which some changes and gradations will be done in the website so that the search engines can bring the web searchers to the website. SEM or Search Engine Marketing is a new method doing marketing using the Search Engine Optimization technology.


Quality web traffic to a website means visits coming through the search engines like Google, Bing, Yahoo etc. Most of the of business proprietors or website publishers do not know how to get a good number of visit from search engines. It is possible by optimizing the websites. The technical process of optimizing websites to be listed in search results is called as Search Engine Optimization. The process is very simple to say as SEO - Search Engine Optimization. It is very useful if you want to promote your business through your website. Most important attraction for this online marketing way is its feature of high business conversion rate.


SEO Optimization Services or Search Engine Optimization services are provided by many marketing and web services companies through out the world. Currently there are thousands of SEO companies providing these kind of online business promotion via website.


In online marketing, SEO is highly effective than Social media optimization, PPC, B2B, Affiliate marketing etc.



Why Freelance SEO


Freelance SEO or freelance seo experts can give you best optimization service for a lowest cost. All the services provided by SEO companies can be availed at a low cost. Big SEO companies having Multi National clients and International clients will use automated software supports for SEO link building and other off page promotional works. Once Google found these kind of automated practices as SEO supporting works, those site will be punished and banned by Google. There are allowed practices which Google count as valued. Once you have watched the video published by Google about Back Links in which Google's Web Spam Team Head Matt Cutts explains it.


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